As you can see on the second screenshot i used the 3d extrude and bevel option to create my word puppet.What that option allows you to do is you can use a range of design to change the style of the word puppet and as you can see on the yellow word i used the rubber tool and that makes it look like its plastic. The cube on the last screenshot allows you to move the word around to any angle and the perspective allows you to do it swell. To use the bevel tool you need to go on effect then 3d then extrude and bevel option and that allows you to play around with the word that you have chosen. It will be ideal to use a bright colour as it will stand out more and it will look more clearer and it will be presented nicely.